Church Clarity’s mission is to establish a standard for clearly communicated policy around the participation of LGBTQ individuals and women in the church. They aren’t interested in the policy itself, but rather, that it’s clearly and consistently communicated to avoid any potential harm. The brand balances clear, honest and direct messaging that maintains a sense of visual playfulness. Church Clarity aims to be taken seriously by the surveyed churches, while remaining inviting and safe to church-seekers, volunteers and advocates.
Category: Brand Identity